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Advertising, promotions, and marketing employees typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media

  • Plan advertising and promotional campaigns

  • Plan advertising, including which media to advertise in, such as radio, television, print, online media, and billboards

  • Negotiate advertising contracts

  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement

  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses

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