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Advertising, promotions, and marketing employees typically do the following:
Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
Plan advertising and promotional campaigns
Plan advertising, including which media to advertise in, such as radio, television, print, online media, and billboards
Negotiate advertising contracts
Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
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